I turn email into real, repeatable revenue.

The problem

Wegovy launched into a tightly regulated Korean market where every HCP claim had to clear local regulatory review and Veeva PromoMats MLR, in Korean, under strict PIPA consent rules. The window was narrow and pinned to endocrinology and obesity-medicine congress moments. Getting fully approved, localized, on-brand email out fast, with zero compliance slips, was the entire game.

Strategy, copy & implementation

Built a Korean-localized SFMC template system with modular, pre-approved claim and safety-information blocks so PromoMats review could run in parallel instead of end to end. Segmented HCPs by specialty and engagement, then sequenced a pre-launch teaser, a launch announcement, mechanism-of-action education, and a dosing-and-titration support journey wired to the Korean HCP portal. Copy was written to Korean clinical register, evidence-led and restrained, with mandatory safety information and references built into every template. Subject lines were A/B tested within compliant bounds; every asset was versioned and approved through Veeva PromoMats under PIPA-compliant consent.

The outcome

The launch shipped on time and fully approved. The reusable Korean template system shortened each compliant build, and the specialty-segmented journeys carried HCPs from first touch through dosing and titration rather than a single announcement.

The problem

Ozempic demand in Brazil was surging, but HCP communications had to satisfy ANVISA rules, land in Brazilian Portuguese, and reach a huge, geographically spread prescriber base. The brief: consistent, compliant diabetes-care education and launch comms at national scale, timed to SBD and SBEM congresses, without quality drifting market to market.

Strategy, copy & implementation

Designed a multi-wave HCP program, disease-state education, launch announcement, and adherence and titration support, segmented by specialty (endocrinology, cardiology, primary care) and region. Built dynamic-content journeys and newsletters in SFMC that assembled the right modules per specialty, with Brazilian-Portuguese copy tuned to local clinical tone and full safety information and references. Sends were timed around SBD and SBEM; every asset ran through Veeva MLR with in-market medical review; a localization workflow reused approved components to keep build cycles short across the country.

The outcome

A national HCP program that stayed consistent and compliant market-wide. Localized, pre-approved modules kept build cycles short across the country, and specialty-segmented content earned more attention than generic blasts around the SBD and SBEM moments.

The problem

A high-volume travel marketplace with perishable inventory, deals expire, and a big, deal-hungry member base. Revenue hinged on getting the right offer to the right member at the right moment, but channels ran in silos and mostly batched, so booking intent leaked away between the browse and the booking.

Strategy, copy & implementation

Built a coordinated lifecycle across Email, SMS, and Push, welcome, deal- and browse-abandonment, price-drop and expiring-deal triggers, post-booking upsell, and lapsed-member re-engagement, orchestrated so a member got one coherent nudge instead of three competing ones. Segmented by destination affinity, booking recency, and budget band. Copy leaned into wanderlust and urgency: destination-led subject lines, countdown framing on expiring deals, and member-tier personalization. Offers and subject lines were A/B tested, and triggers were aligned to the deal-drop calendar so the automation moved at the speed the inventory did.

The outcome

Booking intent stopped leaking between the browse and the booking. Coordinated Email, SMS, and Push journeys recovered abandoners, moved expiring inventory faster, and pulled lapsed members back, so the automation worked at the speed the deals did.

The problem

A pro sports club with fiercely loyal but transactional fans. Engagement spiked on matchday and went quiet in between, jersey and merch sales weren't systematically nurtured, and rich fan data sat idle between games.

Strategy, copy & implementation

Built a game-cycle lifecycle timed to the fixture calendar: pre-game hype (fixtures, tickets, predictions, kit CTAs), matchday moments, and post-game recaps that adapted to a win or a loss (highlights, player moments, merch tie-ins). Added a jersey-purchase journey, browse and cart recovery, new-kit launch campaigns, size and personalization prompts, and season-refresh replenishment. Segmented by members, ticket-buyers, merch-buyers, and lapsed fans. Copy was written in the club's fan voice, pride, rivalry, chant energy, and subject lines and send timing were tested around kickoff.

The outcome

Matchday passion turned into merch revenue. The game-cycle program and jersey-purchase journeys kept fans engaged and buying between fixtures, not just on game day, with post-game content that adapted to the result.

The problem

Across multiple insurance providers, rich quote and policy data lived in Salesforce CRM but wasn't working hard. Leads went cold between quote and bind, applications stalled half-finished, and renewals slipped, all in a compliance-sensitive category where disclosures and opt-in are non-negotiable.

Strategy, copy & implementation

Built data-driven SFMC journeys keyed off Salesforce CRM events, quote-started, quote-abandoned, application-incomplete, policy-issued, and renewal-approaching, with quote and policy details personalized into every send via synced data extensions. Copy made insurance approachable and clear: plain-language, trust-building, and disclosure-compliant. Segmented by product (term and whole life), funnel stage, and provider, with dynamic content assembling the right message per provider. Handled consent, deliverability, and required disclosures, and built the whole thing as a reusable template so new providers could be onboarded quickly.

The outcome

Salesforce CRM data finally did the work. Quote and application journeys recovered stalled leads, renewals were caught before they lapsed, and each new provider plugged into one repeatable, disclosure-compliant template instead of a bespoke build.

The problem

A GLP-1-adjacent low-carb snack brand was paying to acquire customers who bought once and vanished. Paid traffic was expensive, retention was thin, and the two were being run as separate problems.

Strategy, copy & implementation

Ran Google Ads (search and shopping) off keyword research targeting high-intent low-carb, keto, and protein-snack terms plus competitor and comparison queries, with negatives and ad-copy testing on benefit angles. Fed that traffic straight into a Klaviyo retention engine, welcome, post-purchase, replenishment timed to how fast a pack actually gets eaten, and winback, with copy that carried the acquisition promise through to the reorder. Optimized the shopping feed and bids against blended CAC rather than channel-siloed ROAS, so acquisition and retention were measured as one loop.

The outcome

Acquisition and retention stopped competing. Google Ads fed a Klaviyo retention engine that turned one-time snack buyers into repeat customers, with the whole loop optimized on blended CAC rather than channel-siloed ROAS.